Idea for my brand identity was to make it very honest and personal. I wanted to produce design opposite to the most of what I have encountered in business relations. My brand identity consists of images of me (as an Indian) and me (as a Sheriff) with my family in the background. All the prints are made using black and one Pantone colour which gives them a very distinctive and warm look. Both my greeting card and my letterhead have small, friendly sounding copy: "Hello" and "Be nice to people". This is a friendly reminder both for me and for people I work with.