Slava Varsovia is a fashion brand specializing in minimalistic, mostly leather accessories for women. The main inspiration for the accessories are climate, contexts and emotions of Slavic culture. Manufactured in Poland, in the central region, Slava products aim to highlight the significance of traditional craftsmanship.
I wanted the Slava branding to say: luxury, timeless, minimal. Brand logo consists of upped graphic element and a typography. I designed a simple shape consisting of overlapped lines which reminds us of a precious stone, a diamond. Overlapping lines are also reference to fabric fibers. Because Slava’s symbol is minimal and contemporary I decided to pair it with a elegant typography that will, hopefully stand the test of time. These elements can be used together or separately.
Key visuals for brand's campaign consist of great photography by Zuza Krajewska starring amazing Polish model Basia Szkaluba (Gaga Models). Photographs are combined with high quality marble-like surface in black and white and brand's logo.
Slava’s website opens with a set of big images from the latest campaign. After selecting one of the sections central part is covered with a white layer with selected content. Website was Slava’s website opens with a set of big images from the latest campaign. After selecting one of the sections central part is covered with a white layer with selected content. Website was initially made with a e-commerce purpose in mind but at the moment it’s products are mostly distributed through other online shops as well as physical distributors.